Box Office Summary 21/03/14

the monuments men, pompeii & ride along.

Box Office Summary 21/03/14

the monuments men, pompeii & ride along.

By Terry King  @terryking_

Australia

George Clooney's The Monuments Men held onto the Number 1 spot with a confident $1.7m ($5m total) this weekend, that's only a 26% drop which could indicate 'The Monuments Men' might have some longevity yet.

Need for Speed moved out of third and into second place with $0.95m ($2.9m total), but considering it was showing on twice as many screens as new comer Ride Along which debuted to $0.92m it looks like 'Need for Speed' is officially burnt out.

300: Rise of Empire dropped down to fourth spot with a solid $.91m ($7.4m total), leaving the only other new opener Pompeii to round out the top five with a fairly limp $0.63m.  With the much stronger marketed historical epic Noah opening this week, it's a fair bet that 'Pompeii' disappears from theaters quickly.


Around the World

Lionsgate/Summit Entertainments Divergent opened to a very solid $55m this weekend in the U.S, breaking the miserable box office performance of other teenaged novel adaptations like Vampire Academy, The Mortal Instruments, The Host and Beautiful Creatures.
This probably comes as good news to the studio as they had already committed to the sequels before the opening of the first installment, though ticket pre-sales probably gave them a pretty good indicator they had a solid earner on their hands.  With Summit's past experience with the Twilight franchise and Lionsgate still printing money with The Hunger Games series, you get the feeling these two studios really have their finger on the pulse of the teen fiction adaptations.

The sequel to the 2011 The Muppets movie, Muppets Most Wanted opened in second place to $17m. No-one expected it to match its predecessors $29m opening weekend, but even as lesser sequels go this was a steeper drop than expected. 

Mr Peabody and Sherman moved down to third position with $11.8m ($81m U.S total) in it's third week, with new entry and surprise fourth place entrance from God's Not Dead $9.2m.
'God's Not Dead' was expected to possibly crack the top 10 with maybe a $2m opening, but as seen to occasionally happen with faith-based films (think of the recent Son of God, Courageous, Fireproof & of course The Passion of the Christ).  The masses will come if the film connects and word of mouth is good.

300: Rise of an Empire rounds out the U.S top 5 with $8.5m ($93m U.S total).    
 

Australian Box Office

1 The Monument's Men $1.7m
2 Need for Speed $0.95m
3 Ride Along $0.92m
4 300: Rise of an Empire $0.91m
5 Pompeii  $0.63m

 

U.S Box Office

1 Divergent $54.6m
2 Muppets Most Wanted $17.m
3 Mr Peabody and Sherman $11.8m
4 God's Not Dead $9.2m
5 300: Rise of an Empire  $8.5m

 

Sources

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